Somerset House

Somerset House

'Hair by Sam McKnight'

Exhibition Identity

The Bon Ton designed the marketing campaign, exhibition graphics and book for this major exhibition on Sam McKnight. On show was a diverse range of iconic imagery from Princess Diana's short, slicked back style to Tilda Swinton channelling David Bowie. Due to the hugh range of styles in his work we adopted a modern, chic typographic approach that would work alongside the exhibits. Embracing mirror and anodised aluminium we used reflection as a playful element in the visitor experience.

Somerset House

'Utopian Voices: Here and Now'

Exhibition Identity

This exhibition brought together a group of artists whose work prompted discussion and debate around visions of utopia. The Bon Ton created an identity that reinterpreted original designs of Thomas More's seminal book.

Somerset House

'Fashioning Winter'

Exhibition Identity

An exhibition looking at style in cooler climates from the 20th century onwards to coincide with the annual ice rink at Somerset House. The identity features decorative elements from choreographic diagrams for ice skaters. These ornamental diagrams were incorporated in the bespoke typeface to add a festive flair.