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Manhattan Loft Gardens
Brand Identity
Manhattan Loft Gardens is a new, award-winning building designed by Skidmore, Owings & Merrill. The Bon Ton were commissioned to develop the identity of the overall building as well as a luxury hotel inside called 'The Stratford'. Taking the architecture as a starting point we focussed both logos around the dramatic cantilever feature which makes the building so outstanding. The identity is carried through print, digital, signage and product.
