X
House of Toogood
Brand Identity
Toogood is a multidisciplinary practice who approached us to name and brand their space. The shop and studio are based in a charming, old house and visitors ring a doorbell to enter. We came up with the name 'House of Toogood' as a nod to the homely aspect of their environment and to connect with the idea of the 'fashion house'. We developed an identity for them using rounded shapes taken from like their products and typography that emphasises the 'OO's in Toogood.
