Frieze

'Frieze New York'

Advertising Campaign 2018

For the 2018 advertising campaign, we collaborated withe the Frank O'Hara estate. Frank O'Hara is coined the 'art world poet' who wrote his famous 'Lunch Poems' on his lunch break from working at MoMa. We combined text extracts from the poems onto newly commissioned imagery by photographer Clément Pascal. Locations were chosen based on the original settings of the poems. Campaign images were used across digital and printed advertising, street banners, subway posters and social media.