Frieze

'Frieze New York'

Advertising Campaign 2017

This campaign was a collaboration with eight artist estates in and around New York. We had the idea to photograph objects from the archives of famous 20th century artists including: Robert Rauschenberg, Jackson Pollock, Alexander Calder, Donald Judd, Lee Krasner, Keith Haring, Josef and Anni Albers, Mary Frankenthaler and Isamu Noguchi. Working with photographer Nicholas Calcott, we arranged objects into compositions on block coloured backdrops. Campaign images were used across digital printed advertising, bus sides, tube posters and social media.