Frieze

Frieze

'Frieze Los Angeles'

Advertising Campaign 2019

Frieze Los Angeles is held at Paramount Pictures Studios in Hollywood. We wanted to avoid the stereotypical glitz and glamour and capture a new perspective of the Los Angeles landscape. Working with photographer @gangculture we art directed abstract imagery on location at the Paramount Studio backlot and throughout Los Angeles' districts.

Frieze

'Frieze Los Angeles'

Advertising Campaign 2020

We collaborated with renowned artist Barbara Kruger to feature her project '10 Questions' throughout the Los Angeles landscape on billboards, metro posters, sport stadiums and wall murals to promote the art fair.

Frieze

'Frieze New York'

Advertising Campaign 2017

This campaign was a collaboration with eight artist estates in and around New York. We had the idea to photograph objects from the archives of famous 20th century artists including: Robert Rauschenberg, Jackson Pollock, Alexander Calder, Donald Judd, Lee Krasner, Keith Haring, Josef and Anni Albers, Mary Frankenthaler and Isamu Noguchi. Working with photographer Nicholas Calcott, we arranged objects into compositions on block coloured backdrops. Campaign images were used across digital printed advertising, bus sides, tube posters and social media.

Frieze

'Frieze New York'

Advertising Campaign 2018

For the 2018 advertising campaign, we collaborated withe the Frank O'Hara estate. Frank O'Hara is coined the 'art world poet' who wrote his famous 'Lunch Poems' on his lunch break from working at MoMa. We combined text extracts from the poems onto newly commissioned imagery by photographer Clément Pascal. Locations were chosen based on the original settings of the poems. Campaign images were used across digital and printed advertising, street banners, subway posters and social media.

Frieze

'Frieze New York'

Advertising Campaign 2019

We approached the Ray Johnson Estate in New York with the idea to redistribute one of the artist's original 'Add to and Return' templates. The empty templates were distributed to participating galleries and artists taking part in Frieze New York. We had over 70 responses sent back and then displayed across digital and printed advertising, street banners, subway posters and social media.

Frieze

'Frieze London & Masters'

Advertising Campaign 2018

"Techniques of rendering drapery clearly distinguish not only artistic periods and styles but the work of individual artists throughout history". For Frieze Masters, we featured details from paintings at the National Gallery and for Frieze London we showcased linear drawings by Ronan Bouroullec. Campaign images were used across digital and printed advertising, bus sides, tube posters and social media.

Frieze

'Frieze London & Masters'

Advertising Campaign 2019

We commissioned photographer Dan Tobin Smith to capture London's architecture through a surrealist lens. Using special photographic techniques famous landmarks such as Southbank, Barbican and the Michelin-building were shown in a new light. Campaign images were used across digital and printed advertising, bus sides, tube posters and social media.