British Fashion Council

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British Fashion Council

'The International Fashion Showcase'

Exhibition Identity

 

Working in collaboration with Toogood, The Bon Ton were commissioned to develop an identity for The International Fashion Showcase, an exhibition at Somerset House celebrating emerging fashion designers from around the globe. Under the theme of 'Local / Global' we worked with materials from our surrounding environment. We printed onto fabric that was dyed using earth from the river Thames and used sustainable materials such as reclaimed bricks to hold text panels in position. We created a hand-painted typeface to relate to the raw aesthetic throughout the show.