Barbican

'Masculinities: Liberation Through Photography'

Exhibition Identity

We were commissioned to create the marketing campaign, exhibition graphics and catalogue for this exhibition showcasing a diverse range of male perspectives. The stereotypical male is juxtaposed with unexpected aspects of maleness. For this reason we paired a bold, sans serif typeface and strong underline feature with a more delicate and typically 'feminine' secondary font. The bold linear qualities of the typography are reflected through the architecture of the exhibition.