1Hotel Mayfair

'Dovetale'

Identity

A restaurant branding project for the two-michelin star Chef Tom Sellers’ new restaurant at 1 Hotel Mayfair. The Bon Ton created a bespoke solution for the logo and identity using calligraphic brush strokes to emulate the expressive but precise flair of the chef with hand-painted illustrations adorning the menus. Aligning with 1 Hotels ethos, sustainable elements and practices are used throughout with recycled materials and natural inks.